Beijing Siener Is the New Automotive Value-Added Reseller (VAR) of emmtrix Technologies in China

emmtrix Technologies expands its sales activities in China with the reseller partnership with Beijing Siener Electronics Tech. Development Co. Ltd., a distributor of software tools and a provider of engineering services. Beijing Siener, which has a strong presence in the Chinese market since 2011, has particular expertise on multicore architecture processors, e.g., Infineon TriCore™/AURIX™. The company offers technical and commercial support to leading automotive OEMs and Tier 1 suppliers with complementary toolchains, covering powertrain, electrical vehicles and autonomous driving applications, as well as compliance with ISO 26262.

“We are very pleased to welcome another well-established value-added reseller. As part of this partnership, Beijing Siener will offer our entire product range (www.emmtrix.com/tools) to the Chinese automotive market, from software to support and consulting services.” (Rainer Heim, emmtrix)

“We are highly expected to our new partnership with emmtrix, to introduce the innovative parallelization for multicore embedded applications to our prospective customers. As an expertized value-added service local supplier in China, we have a comprehensive embedded tool chains in V-model, we are confidence to make a win-win with emmtrix and make the main paralleling tool – emmtrix Parallel Studio (ePS) – popular among new Automotive applications.” (Peter Liu, Beijing Siener)

For more information on our new sales partner in China please visit www.siener.cn, call Peter Liu in China (+86 13910762622) and/or contact Rainer Heim in Germany (+49 721 9861 4565, rainer.heim@emmtrix.com).