Resellers – Role and Success Factors (Part I)

In August 2021 emmtrix Technologies, pioneer of architecture-oriented parallelization for high-performance embedded multicore systems, named NeXtream, a provider of software, hardware and IP created outside Japan, as Japanese Value-Added Reseller (VAR). The company sells all emmtrix’ tools and some of the services to the Japanese market.

Rainer Heim, Managing Director at emmtrix Technologies, talks in the first part of our short interview series about the benefits of selling through a reseller and why emmtrix chose NeXtream. In the second part which will follow soon, Tsunemori Kawahara, CEO at NeXtream, introduces the company and speaks about what it takes to be successful in Japan.

So, stay tuned and enjoy reading!